Tailjoy
Tailjoy — Premium Packaging for Dog Health Supplements
(Client)
Tailjoy
(Year)
2023
(Services)
Branding, Packaging, Graphics, Manufacturing
Colorful, character-driven packaging that builds trust with pet parents and stands out on the shelf.
Tailjoy is a pet wellness brand committed to making science-backed health supplements feel playful, premium, and trustworthy. Major Assembly was brought in to design a full packaging system that balanced clinical credibility with joyful brand expression. We developed a structural and visual system that communicates functional benefits while creating emotional resonance with pet owners.
"Where Pet Health Meets Shelf Appeal"
Our first step was defining how Tailjoy could cut through in a crowded pet supplement space. The insight? Most packaging in this category felt either overly sterile or overly cutesy. We set out to strike the balance — building a bold, clean, color-coded system that communicated product benefits clearly without sacrificing warmth or delight.
Tailjoy
Tailjoy — Premium Packaging for Dog Health Supplements
(Client)
Tailjoy
(Year)
2023
(Services)
Branding, Packaging, Graphics, Manufacturing
Colorful, character-driven packaging that builds trust with pet parents and stands out on the shelf.
Tailjoy is a pet wellness brand committed to making science-backed health supplements feel playful, premium, and trustworthy. Major Assembly was brought in to design a full packaging system that balanced clinical credibility with joyful brand expression. We developed a structural and visual system that communicates functional benefits while creating emotional resonance with pet owners.
"Where Pet Health Meets Shelf Appeal"
Our first step was defining how Tailjoy could cut through in a crowded pet supplement space. The insight? Most packaging in this category felt either overly sterile or overly cutesy. We set out to strike the balance — building a bold, clean, color-coded system that communicated product benefits clearly without sacrificing warmth or delight.
Tailjoy
Tailjoy — Premium Packaging for Dog Health Supplements
(Client)
Tailjoy
(Year)
2023
(Services)
Branding, Packaging, Graphics, Manufacturing
Colorful, character-driven packaging that builds trust with pet parents and stands out on the shelf.
Tailjoy is a pet wellness brand committed to making science-backed health supplements feel playful, premium, and trustworthy. Major Assembly was brought in to design a full packaging system that balanced clinical credibility with joyful brand expression. We developed a structural and visual system that communicates functional benefits while creating emotional resonance with pet owners.
"Where Pet Health Meets Shelf Appeal"
Our first step was defining how Tailjoy could cut through in a crowded pet supplement space. The insight? Most packaging in this category felt either overly sterile or overly cutesy. We set out to strike the balance — building a bold, clean, color-coded system that communicated product benefits clearly without sacrificing warmth or delight.