Steam
Steam — Premium CBD Haircare Packaging Design
(Client)
Steam
(Year)
2018
(Services)
Packaging Design, Graphics, Manufacturing
A high-gloss packaging system engineered to elevate luxury cannabis beauty.
Industrial Design & Primary Packaging
Steam is a California-based beauty brand focused on CBD-enhanced wellness. Major Assembly was brought in to create the full primary and secondary packaging system for their shampoo and conditioner line — merging luxury aesthetics with functional, production-ready design. From structural packaging development to visual storytelling, this project reflects our deep commitment to precision, performance, and beauty.
"A Cannabis Beauty Brand with a Luxe Standard"
We began with a deep dive into the emerging CBD beauty category — identifying a whitespace for minimalist, elevated design that breaks from the stereotypical “green and earthy” visual language. The goal was to create packaging that feels high-end, clean, and confident on both retail shelves and digital platforms.
Steam
Steam — Premium CBD Haircare Packaging Design
(Client)
Steam
(Year)
2018
(Services)
Packaging Design, Graphics, Manufacturing
A high-gloss packaging system engineered to elevate luxury cannabis beauty.
Industrial Design & Primary Packaging
Steam is a California-based beauty brand focused on CBD-enhanced wellness. Major Assembly was brought in to create the full primary and secondary packaging system for their shampoo and conditioner line — merging luxury aesthetics with functional, production-ready design. From structural packaging development to visual storytelling, this project reflects our deep commitment to precision, performance, and beauty.
"A Cannabis Beauty Brand with a Luxe Standard"
We began with a deep dive into the emerging CBD beauty category — identifying a whitespace for minimalist, elevated design that breaks from the stereotypical “green and earthy” visual language. The goal was to create packaging that feels high-end, clean, and confident on both retail shelves and digital platforms.
Steam
Steam — Premium CBD Haircare Packaging Design
(Client)
Steam
(Year)
2018
(Services)
Packaging Design, Graphics, Manufacturing
A high-gloss packaging system engineered to elevate luxury cannabis beauty.
Industrial Design & Primary Packaging
Steam is a California-based beauty brand focused on CBD-enhanced wellness. Major Assembly was brought in to create the full primary and secondary packaging system for their shampoo and conditioner line — merging luxury aesthetics with functional, production-ready design. From structural packaging development to visual storytelling, this project reflects our deep commitment to precision, performance, and beauty.
"A Cannabis Beauty Brand with a Luxe Standard"
We began with a deep dive into the emerging CBD beauty category — identifying a whitespace for minimalist, elevated design that breaks from the stereotypical “green and earthy” visual language. The goal was to create packaging that feels high-end, clean, and confident on both retail shelves and digital platforms.